The 5 Why’s is a technique that develops answers to problems. It’s designed to find the root cause of an issue and therefore give the information needed to fix the issue.

The creation of this technique has been attributed to Sakichi Toyoda, who’s son, Kiichiro Toyoda implemented it at his company, the car giant, Toyota. This is where the technique is most associated with and rightfully so, they’ve been cultivating the 5 why’s for years and It is a critical component of problem-solving training and delivered as part of the induction into the now famous Toyota Production System.

The architect…


We all know people who seemingly have it all together: the fun job, a handsome partner, wealthy, solid group of friends — basically, the best type of life. Who doesn’t want that?

And if you do want that, knowing it is only half the battle, how do you obtain it?

Written by awesome entrepreneur Dan Meredith, this book shows you how to achieve your goals through a specific set of principles. You’ll learn that selfishness is needed for success and that you will fail if you choose to hide behind a persona and not be yourself — among other lessons.


For me, one of the most frequent issues I see today around me is a lack in communication skills. I will write an in depth post of communication on a whole, why it’s an issue, the main reasons I think we need to change our outlook on it etc, but today I want to specifically talk about communication in relation to creatives.

Most creatives, from my personal experience, want to spend most of their time on their passion. They have one or more creative outlets and love honing their craft and constantly improve, all while enjoying themselves. …


Education is perhaps one of the most important things in the world. It has helped bring millions of people out of poverty all over the world but is it outdated in western cultures?

For some people, it definitely is. If you were to ask people whether education failed them, a large percentage would say yes. Schools were designed to accomplish a set of goals and have two separate curriculum’s to accomplish this.

There’s the normal curriculum we all recognise of Maths, English, Science ect and then there’s the hidden curriculum. …


Nearly everyone has heard of the butterfly effect and perhaps seen the popular 2004 film starring Ashton Kutcher.

In chaos theory, the butterfly effect is the sensitive dependence on initial conditions in which a small change in one state of a deterministic nonlinear system can result in large differences in a later state.

In layman’s terms, the idea is that if you were to go back in time and make one small change to the world, for instance, stepping on a butterfly, that you can change the future dramatically from the course it was on before you made the change…


Value is the importance, worth or usefulness that you provide.

You want to be valuable in every interaction during your life. Why? Because it will have a profound effect on your friendships, relationships, business, career and your everyday interactions with other people.

Providing value is practical. Although you might not be looking for anything in return, the majority of the time you will receive it. You might see this as Karma, or creating luck. Whatever you might believe, know this, every single conversation, every interaction, every thought, every movement is an exchange of value.

You give some money to a…


This book’s title is perfect in the sense that it’s a great mixture of truth and marketing. Obviously the book is not comparable with an MBA…….. but somehow in a way it is. That statement, however, gives more of an incite into top business schools than the book itself.

Josh Kaufman, the author starts off by explaining something that most entrepreneurial people know to be true, that you do NOT need to attend business school to learn how to do, or build a successful business. Business has quite a few very important ideas and principles, learn these and partner them…


Blinkist is definitely one of my favourite tools without a shadow of a doubt.

I have always been a keen reader of non-fiction material, whether it be books, articles or magazines. The idea of being able to obtain and use the knowledge of a top business leader, clinical psychologist or behavioural economist with 25+ years of study under their belt is mind blowing. They dedicate their whole life researching, practising, learning, building, accomplishing and adapting. Then, after a hugely successful career, they write a 200–400 page book that sums up all their incredible knowledge and best insights, the top lessons…


An overview of Amazon Web Services

If you don’t follow him already, go follow Hemant Mohapatra here and on Twitter.

Recently he made a small Twitter thread on the associated costs of renting server space and why it doesn’t make sense to build your own Data Centre. I’ve compiled it here for easy viewing.

These thoughts were most likely brought on by a case study created by Amazon Web Services, https://aws.amazon.com/solutions/case-studies/lyft/. As an ex business developer at Google, Hemant has extensive knowledge surrounding things like Cloud computing. I’ve added my thoughts on this below Hemant’s tweets.

“So @lyft is paying $8m/mo to @AWS — almost…


An overview of Amazon Web Services

If you don’t follow him already, go follow Hemant Mohapatra here and on Twitter.

Recently he made a small Twitter thread on the associated costs of renting server space and why it doesn’t make sense to build your own Data Centre. I’ve compiled it here for easy viewing.

These thoughts were most likely brought on by a case study created by Amazon Web Services, https://aws.amazon.com/solutions/case-studies/lyft/. As an ex business developer at Google, Hemant has extensive knowledge surrounding things like Cloud computing. I’ve added my thoughts on this below Hemant’s tweets.

“So @lyft is paying $8m/mo to @AWS — almost…

James Allen | EMBRK BUSINESS

Trying to generate ideas, solve problems and provide high value to creative entrepreneurs and small business owners.

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